Ultra-Luxurious Audi A8 Facelift To Bring Back Horch Moniker
Audi's answer to Maybach is expected to boast the mighty W12 engine. Audi’s humble beginnings can be traced back to the late 1800s when August Horch, a former production manager for Karl Benz, teamed up with business partner Salli Herz to establish a new company. He went on to create Horch & Cie. Motorwagenwerke AG in 1904 as a joint-stock company, while in 1909 he created the August Horch Automobilwerke GmbH to get away from the problems he was having with the chief financial officer at the original company.